Influencer Marketing is a very strong word nowadays in the marketing dictionary. If you want to grow your business and don’t have a strong belief in conventional marketing techniques because you can’t measure your outcome, then influencer marketing is a technique which is cost effective, creates more impact on the buyers, creates faith in the brand and, importantly, you can measure the impact.

Social Media Marketing is a good way to reach your customers easily, but it doesn’t have more impact on the product or brand on the customer’s mind, because in this form of advertisement, customers know that a brand iadvertising. On the other hand, with the form of Influencer marketing, you reach your audience in a natural way with the help of influencers who help you to promote your brand, products or services in the form of real life video reviews or stories.

It is well known to everyone that videos have more impact as compared to images or text reviews. Most influencers make huge amounts of money with the help of paid reviews and unboxing videos on social websites and earnings of the influencer’s totally depends on the ear of followers and their engagement ratio.

Type of Influencers

A lot of articles are available on the internet about influencers, but i think there are only three types of influencer available on social media or video websites.

1> Big Influencers – Influencers who have more then 1 million followers.

2> Medium Influencers – Influencers who have 10000 to 1 Million Followers.

3> Small Influencers – Influencers who have less than 10000 followers.

How is Influencer Marketing Effecting On Sales?

Most of the time, brands collaborate or hire influencers to promote their projects. Some of them do this directly or hire marketing agencies who work closely with influencers.

Most startups or brands use this form of marketing. Influencers promote their products and brands to their audience who follow them. This process gives a boost to their sales figures and brand visibility.  I have seen that most of the new cosmetics brands are hiring beauty and fashion influencers on instagram and YouTube.

After Analyzing strength of Influencers marketing, some big brands are now jumping into this rate race and hiring celebrity influencers who are active on Social Media platforms.

Most of the BIG Brands in The Automotive Industry are also using Influencers to grab attention their targeted customers which also help in bookings and product launch.

you all have witnessed some early happenings in the past on different social media platforms with the help of influencers by some BIG Brands for their new product launch and booking events launch and the results are amazing.

i don’t want to quote any brand name here but u can easily relate with my words and understand what i told you above.

Some of the brands are using Influencers for their channel expansion too. On You Tube and Instagram you can find hundreds of Influencers promoting franchise opportunities of Brands.

So, if you need immediate boost or you can say jet boost to your business, successful launch or achieve big sales volume of any product, intimidate expansion on the channel and searching a way of marketing which not only boost up your sales figures also create positive impact on the buyers mind then you have to choose influencer marketing instead of any conventional form of advertisement.

In Influencer Marketing you can easily calculate campaign or project outcome and the process is very easy too.

stay in touch with Eguruindia.com for more information about influencer marketing.